Customer retention is key to business success, especially in a saturated market, retaining clients is crucial. Companies spend generously on their product development and marketing strategies.
However, companies can also build a loyal customer base using another strategy: customer training. Customer training educates customers on complex products. It involves smooth onboarding and facilitates customers throughout the product adoption process to use the product in their lives.
Enter: microlearning. This guide outlines how you can use microlearning to retain customers.
Bite-Sized Courses: Microlearning at Its Best
Microlearning is an alternative approach to traditional learning. This philosophy caters to short attention spans by breaking learning content into small digestible chunks. The bite-sized courses range between 3 to 10 minutes.
Traditionally, organizations faced challenges relating to audience engagement. The long product brochures, guidelines, and hours of training sessions undermined the learning process. People get overwhelmed and, in turn, cannot recall what they learned in a session.
Microlearning is effective because it only offers condensed, concise, and essential information. Thus, learners can focus on important data without getting cognitive overload. It eventually leads to a higher retention level.
Customer Training: How Does Microlearning Fit?
Learning is equally important in customer education. Here is how microlearning fits into customer training:
Faster Use of Product
The primary reason behind customer education is to promote a product and encourage customers to make it part of their daily lives. However, the longer it takes to understand a product, the fewer chances there are that they will use it at all.
Microlearning reduces the time it takes to adopt a product. The bite-sized courses take less time to finish and help the customers use a product faster. You can break down the function, specifications, and features of a product so that customers can complete simple tasks and move to advanced features.
For instance, a short explanatory video can guide them on how to create their account if you are a software development company. Later, they can move to advanced features of your software.
Imparting Practical Knowledge is Easier
There is no need to dwell on background stories and theory to demonstrate a task. You can rely on microlearning to meet learning objectives. Your customers do not care about the theory behind a product. They look for simple instructional steps to use a product. You can use a video or a written instruction manual.
Remember to include different forms of media since learning styles differ from customer to customer.
On the Go Learning
The world is fast-paced, and people are always on the go. Therefore, people prefer to access everything on their smartphones and mobile devices. The best thing about bite-sized courses is that they are designed to work on mobile devices. People can access them on their mobile devices at any time and any place.
It makes more sense to watch an eLearning module on a smartphone than on a desktop. If your customer has to use a desktop to access learning material, that will beat the whole purpose of convenience. You may end up losing your customers that way.
Easy access to Resources
If there is one thing that every customer seeks, it’s convenience. Since microlearning material is easy to consume, your customers will use these resources more frequently. You can adopt a mobile-first approach for customer training. Many LMS for customer training are compatible with mobile devices.
Does Not Overwhelm Customers
People are bombarded with a plethora of information every day. It is better to offer bite-sized knowledge instead of the main course. Customers are already overwhelmed due to online information overload, workload, and family obligations.
Microlearning is an appropriate option to educate them with digestible training material so they can finish it.
Shot and Sweet is Better
Training customers is different from training your employees. Your customers are not obligated to take training. That is all the more reason to keep your learning material short and savory. Bite-sized material is better because it helps retain the content.
If your product is complex, you cannot offer them long boring training. It is better to use a microlearning approach so customers can derive value from the training and apply it when using your product.
So What Is The Takeaway?
Microlearning fits perfectly into customer training, but you need to create short and digestible content for your customers. You can repurpose long, boring content and adopt a device-first strategy to engage customers. Use visuals, and add different forms of media and rewards to motivate customers to finish training.
If you are looking for a learning management system that can incorporate microlearning, Axis LMS is your best bet. This automated learning management software by Atrixware embeds the principles of microlearning into the corporate LMS system. This way, your customers can take training courses at their own pace using their mobile devices. Try a free demo today!